The Roofer They Call Back: Advanced Roofing Featured by The Roofing Standard

Advanced Roofing of Benbrook, Texas, was featured as the featured contractor in The Roofing Standard, a publication of the American Roofing Contractors Organization (ARCO). The feature, titled “The Roofer They Call Back,” tells the story of a small, family-owned Fort Worth-area roofing company that customers return to again and again — sometimes more than twenty years later.

The Roofer They Call Back

This summer a Fort Worth-area homeowner dug out the paperwork from a roof Ken Cable had put on more than 20 years earlier. After talking to several other roofers, he called Ken again. “Ken and his crew did another great job, spent time on some concerns, and I am glad I found him again,” he wrote in August.

That kind of loyalty is the story of Advanced Roofing. Ken’s family-owned company has worked out of the Benbrook area since 2006, specializing in storm-damaged roofs and in helping homeowners through their insurance claims. “Being a small company, we can give the utmost attention to each client,” the company says. It holds a perfect 5.0-star average across 46 Google reviews, an A+ BBB rating with no complaints, and a 9.0 out of 10 in ARCO’s 2026 evaluation.

That record qualified Advanced Roofing for ARCO accreditation in the Class of 2026.

What Advanced Roofing installs

Residential and commercial roof inspection, repair, and replacement; hail, wind, and weather damage; insurance claim help; gutters; fencing; free inspections and estimates.

“Your satisfaction is our #1 priority”

In the feature, Ken shared how the company approaches the work:

• On size: “Being a small company, we can give the utmost attention to each client and make sure that they are completely satisfied with the quality of our work.”
• On insurance: “We know roofs, we know hail damage, and we know how to work with your insurance company.”
• On Texas weather: “Roof damage from Texas weather is not an ‘IF’ statement, but ‘WHEN’.”
• On values: “We aim to uphold our core values of honesty and integrity from the beginning to the end of every client’s project.”
• On the process: “We walk next to you throughout this process to make sure you feel comfortable and confident with every step.”
• On crews: “Our crews are some of the best in the DFW Metroplex.”

Twenty years later

More than 20 years ago, Ken Cable put a new roof on a Fort Worth-area home. In 2026 the roof was due again, and the homeowner went looking for his old paperwork.

He talked to several roofers first. Then he called Ken. The crew came back, replaced the roof, and took time to work through the homeowner’s concerns along the way. “Ken did my roof over 20 years ago and a fine job,” he wrote in an August review. “Ken and his crew did another great job.”

He is not the only one. One customer says Advanced Roofing has put roofs on all six houses she has owned in the Fort Worth area, some of them twice. Another wrote this summer that it was the third time he had used the company, and he would again.

How Advanced Roofing runs it

The feature outlined six habits behind a 5.0-star Fort Worth-area roofer that any roofing company can borrow:

1. Meet the adjuster. Ken works the claim with the homeowner and the insurance company so nothing is missed. “Worked diligently with our insurance and insurance adjuster.” — Zachary F.
2. Walk them through it. Every step is explained, and every question gets an answer. “Kenny took care of everything.” — Isaiah S., 2026.
3. Be on site. The owner stays approachable on the job and checks the work at the end. “Ken came out to ensure we were satisfied.” — Edward G.
4. Finish fast. Most re-roofs are done in a day, sometimes in a few hours. “Replaced our roof in a timely manner.” — Frank F., 2026.
5. Clean as you go. Crews clean the property throughout the day and leave nothing behind. “From the quality to the clean up after!” — Skip H., 2026.
6. Follow up. Ken comes back to finish the details, down to a gutter tweak. “Followed up also on gutter modification.” — Jim, 2026.

In their customers’ words

Neighbors in Tarrant County

Advanced Roofing is family owned, and its customers often become repeat customers, then refer their family and friends. One reviewer says she has used Ken on six homes over the years; another hired him again after more than two decades. The company is BBB accredited with an A+ rating and no complaints on file. Free inspections and estimates are standard, and the crew handles gutters and fencing alongside the roof.

The team behind it

Reviewers name Ken, often “Kenny,” and a crew they describe as respectful, prompt, and meticulous.

• Ken Cable — Owner. “Runs his operation with integrity,” a 2026 customer wrote.
• The Crew — Advanced Roofing installers. “Prompt and thorough with the install and very meticulous with clean up.”

By the numbers: Advanced Roofing’s 2026 ARCO evaluation

9.0 out of 10 composite score. 5.0 / 5 across 46 Google reviews. A+ BBB rating. 0 BBB complaints. 9.5 ARCO customer outcomes score. 2006 company founded.

• Licensing & compliance: 8.7
• Operational history: 9.1
• Customer outcome data: 9.5
• Complaint & public findings: 8.7

Credentials: BBB Accredited Business (A+) · Family owned since 2006 · Free inspections and estimates.

Sources: ARCO 2026 evaluation; ARCO database (Google rating and count, BBB, reviews); advancedroofingtx.com (home, about, services, insurance, projects; viewed Oct. 2026).

Why it matters for your business

The feature closed with three takeaways any roofing company can borrow:

1. Be at the adjuster meeting. Owners who meet the adjuster on site make sure nothing on the roof is missed.
2. Keep the file. A record of every roof you install brings customers back for decades.
3. Stay small enough to care. Personal attention is a competitive advantage, not a limitation.

What this means for Fort Worth homeowners

An independent ARCO evaluation and a perfect review record are the kind of verification a homeowner can check before signing. Advanced Roofing has inspected, repaired, and replaced roofs across Fort Worth and the surrounding area since 2006, with core crews that have worked together since 2014 and an on-site foreman on every approved project. If you want a straight answer about your roof — whether it needs a focused repair or a full replacement — start with a free inspection.

Call 817-602-7070 or request a free roof inspection to get the facts before you decide. Read more about Advanced Roofing or see what local customers say on our customer reviews page.